Work Experience

I bring the perfect blend of creativity with an analytical approach. My decade long extensive experience in both B2C and B2B roles has enabled me to help create an organic user experience to strategically guide the buyer journey for various products and services globally.

I am also the founder & director of Sid Organic Growth Consulting Inc, where I provide customer-focused organic growth consulting for products/services that drive scalable sales qualified leads (SQLs) from their ideal customer profiles (ICPs).

FEB '22 - NOW

REMOTE

Head of Web & Organic Growth Marketing - Aisera

➢ In the first 6 months - Increased monthly organic traffic & total keywords ranking is up by over 100%, organic traffic cost is up by 250%, non-branded keywords grew by 250% and built a strong active pipeline for H2 2022.

➢ Own the formulation and execution of a robust Search Engine Optimization, Conversion Rate Optimization and Content Marketing strategy aimed to increase demand generation

Build Quarterly SEO Roadmaps, aligned with internal business objectives as well as ensuring Technical Health, Content Health and Domain Authority improvements

➢ Evangelize organic growth marketing strategies across business units to ultimately drive demand generation

Collaborate with Product, Sales, Content, Design & Web Development teams for continued success with SEO & UX Optimization

Resulta Logo

APR '21 - JAN '22

REMOTE

Head of SEO - Resulta

➢ Responsible for implementing the company’s global SEO strategy across business units and cross-functional departments

➢ Deliver against double digit millions of dollars in revenue generation targets across a diverse portfolio of clients through strategic growth across organic channels

➢ Lead, mentor and grow a team of SEOs to ensure we are ultimately optimizing the performance of our clients’ sites

➢ Improve global SEO processes to increase productivity, and optimize efficiency working closely with the R&D team and other stakeholders

Powered by Search Logo

AUG '20 - MAR '21

REMOTE

Sr. SEO Strategist - Powered by Search

➢ Delivered exceptional results to B2B clients through proactive strategy and critical thinking:

Driven >25% organic traffic growth across all clients on a quarterly basis by executing, developing and innovating on SEO systems

Driven >15-20% organic conversion growth across all clients on a quarterly basis by executing, developing and innovating on SEO systems

Driven >25-30% organic ranking increases across all clients on a quarterly basis by executing, developing and innovating on SEO systems

➢ Work with each client to find opportunities to grow their accounts and business towards their respective North Star Metric

➢ Build Quarterly SEO Roadmaps for each client, aligned with their internal business objectives as well as ensuring Technical Health, Content Health & Domain Authority improvements

Allstate | ChannelAssist | Echoworx | FedEx | PhoneBurner | Reltio | Ten Thousand Coffees | TitanGPS

Docebo Logo

OCT '18 - JUL '20

TORONTO, CA

SEO & Website Specialist - Docebo

➢ Led the website re-launch project for docebo.com - post IPO - collaborating with the Product, Content, Design & Development teams

➢ Own the formulation & execution of a robust SEO strategy aimed to increase demand-generation

➢ Increased Trials, Demos & Contact Us from Organic Source by 30% YoY

➢ Improved CRO on Landing Pages by over 50% YoY

➢ Improved dwell time on site by over 25% YoY

➢ Collaborate with Product, Sales, Content, Design & Web Development teams for continued success with SEO & UX Optimization

JAN '18 - APR '18

TORONTO, CA

Senior Digital Producer - Echoworx

➢ Work closely with the sales and product teams providing recommendations for product features, channels, customers and new technologies

➢ Formulating marketing strategies and developing quarterly plans that support business objectives to drive better qualified leads for sales

➢ Developing engaging content for the website, white papers, product reviews, infographics, eBooks, videos and thought leadership articles

SEP '17 - DEC '17

TORONTO, CA

Product Marketing Coordinator - AMD

➢ Work closely with the product team providing recommendations for product features, channels, customers for the mobile app - AMD Link

➢ Build content rich, entertaining & informative blogs, white papers, infographics, videos and thought leadership articles

➢ Manage introductory marketing campaigns and community management to reach existing customers for Radeon™ Software Adrenalin Edition

➢ Understand the role of each strategic partner (IHVs and ISVs) and how to successfully market Radeon products through these key partners

JAN '16 - JUN '17

MUMBAI, IN

Lead Digital Strategist - Redchillies VFX & Color

➢ Create engaging, informative and thought leadership content (across textual and audio/video formats) for both the websites - redchilliesvfx.com and redchilliescolor.com

➢ Work closely with the creative team as well as the management to amplify the brand presence domestically as well as globally through various ATL and BTL marketing efforts

➢ Led delegations to International Conferences/Events (effectsMTL, View Conference, Paris Images Digital Summit) for presenting the 'VFX Making of FAN' and pitched for business partnerships and strengthened professional ties with post-production facilities across the globe

➢ Ensured that leading Newspapers as well as Electronic Media provided coverage for the work carried out by the studio to enable better brand positioning and creating an informative archival/knowledge resource

Animation Xpress Dot Com Logo

APR '14 - DEC '15

MUMBAI, IN

Chief Sub-Editor - Animation Xpress

➢ Grew ARR by 300% by mentoring the sales team to close deals and continually drive revenue growth for the website, as well as explore event partnerships, branded content and other alternate revenue streams

➢ Increased pageviews by 150% YoY; dwell time on site by 200% YoY; unique monthly visitors by 100% MoM

➢ To hire, train, and coach reporters & sales reps for the organization, and enable them to meet their quarterly targets as well as upskill and grow

➢ To lead a team of journalists to ensure that the website is updated on a daily basis with the relevant developments in the Animation, VFX, Comics and Mobile/Video Games industry verticals

Indian Television Dot Com Logo

APR '13 - MAR '14

MUMBAI, IN

Sub-Editor - Indian Television Dot Com

➢ Work closely with the Editor-in-Chief, Technology and Design teams on re-launching indiantelevision.com website

➢ Increased pageviews by 120% YoY; dwell time on site by 150% YoY; unique monthly visitors by 50% MoM

➢ To lead a team of journalists to ensure the site is daily updated with the latest news developments in the media sector and also important international market developments are given coverage on the site

➢ To constantly stay in touch with industry professionals for breaking any movement developments within the industry and being the first to get leads of any merger or demerger developments in the space

GET IN TOUCH

Feel free to reach out for work inquiries, other questions or just a friendly hello at iyer.sidharth@gmail.com