Who is an SEO Consultant? 🔍
SEO Consultants are responsible for planning, implementing and managing company clients's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.
SEO experts understand the fundamental building blocks of search engine optimization (i.e. Technical SEO, keyword research, optimizing your site for the right search term, improving your online presence with local SEO, look at social media signals for improving share of voice for the brand, use best practices for web design & attract backlinks from authoritative domains by creating briefs for producing quality content in the form of a blog post, among other factors) as well as knows how to apply them most effectively to drive long term and scalable results for online businesses.
What is SaaS SEO? 👨🏻💻
SaaS SEO is the process of increasing the organic traffic for a SaaS (Software as a Service) company's website by earning top rankings on the SERPs for a list of relevant revenue-tied keywords. SEO, as a channel, can drive consistent traffic and exponential organic growth. Many SaaS businesses are increasing their investment into the channel to diversify traffic sources and keep the cost of acquisition sustainable. While there are differences between SaaS SEO and SEO carried for other businesses or verticals, it's important to remember that Google's main ranking factors remain the same for all different types of business.
SaaS SEO Involves Optimizing Across the Funnel ⚗️
SaaS SEO Can Help to Scale Your Organic Growth 🪜
SaaS SEO Can Help to Reduce Your Cost-Per-Acquisition 💰
SaaS SEO Can Help to Convert Customers From Other Channels 🧲
SaaS SEO Is All About Personas and Problems 🪢
Think about SaaS SEO Strategy in terms of 'personas and problems,' and you'll begin to understand what makes a successful strategy that drives the traffic from the right people and presents your platform as a solution.
SaaS SEO Services 🌐
Search engine optimization or SEO services are digital marketing services that improve rankings in search results for the target keyword relevant to a given business. These improved rankings increase the business's visibility in first page of Google & other search engines, and drive qualified traffic to its website.